Every generation has a different preference when it comes to their coffee. For instance, many Millennials and Gen Z have based their preference around sustainability and adventurous flavors. Baby Boomers and Gen X typically drink coffee at a greater volume than younger generations. There are many ways to appeal to generational differences, whether it is the time of day of your menu offerings, or interesting coffee formats and flavors – cold brew or drip - it makes a difference to your customer.

Your ideal beverage program partner should be providing the finest products, along with the insights, innovations, and expertise to help ensure that your customers always enjoy the perfect beverage experience.

Content courtesy of Red Diamond Coffee & Tea