Every generation has a different preference when it comes to their coffee. For instance, many Millennials and Gen Z have based their preferences around sustainability and adventurous flavors, while Baby Boomers and Gen X typically drink coffee at a greater volume than younger generations

Gen Z and younger Millennials

Brunch is a great daypart opportunity to appeal to this demographic and allows operators to experiment with unique coffee formats and flavors. With their elevated sense of adventure, these generations are excited to try elevated cocktail menus and “boozy coffee drinks.” Iced, sweet drinks, and customizable hot chocolates are also a great way to introduce younger generations to coffee culture.

Baby Boomers and Gen X

For older generations, drip coffee remains king. Though recent trends indicate that as the populations continue to age, showcasing the health benefits of a particular coffee beverage has increasingly become a great selling point. Cold brew coffee, with its lack of acidic notes and refreshing flavor, has also shown tremendous growth for older generations.

Hospitality is Key

Regardless of generation, there are some expectations that every consumer anticipates from an operator. Having a knowledgeable staff that is welcoming and friendly is of the utmost importance.

Your ideal beverage program partner should be providing the finest products, along with the insights, innovations, and expertise to help ensure that your customers always enjoy the perfect beverage experience.

Content courtesy of Red Diamond