Today’s consumers are informed, intelligent, and aware. They demand transparency and know when a brand or operation is truly dedicated to making a difference. Even if it is a small one. Serving coffees and teas from a company that has formed long-lasting relationships with farmers from across the globe appeals to those committed to buying ethically sourced products.

• Serve single-source coffees as a part of your beverage program.
• Label the origin of each coffee on your menu.
• Highlight specific flavor and aroma characteristics specific to each coffee’s origin.
• Use photos and infographs to market sourcing and sustainability stories.
• Showcase specific farmers to convey your inherent commitment to farming communities.
• Use branded recyclable materials to generate sustainability conversations.
• Promote the use of reusable cups. Offer discounts for those who do so.
• Donate used coffee grounds to local farming communities as fertilizer

Contact your beverage specialist for more information on how to share stories about sustainability and insights into why an appealing sourcing story can make a lasting impression on your customers.

Content courtesy of Red Diamond