Restaurant traffic increases 5% during the summer season and last year produced as much as $5.8M incremental vs. the rest of the year. Given the COVID situation, summer and patio season provide an opportunity to build consumer confidence in restaurant dining and make takeout and delivery enticing for consumers who want to bring the restaurant experience to their own backyard.

This is undoubtedly one of the most unique summers for the restaurant industry. Operators need suppliers more than ever to present functional propositions, relevant marketing, and industry knowledge to navigate this landscape. Using these approaches will drive the right conversations to ensure summer sales are just as hot as the weather.

Content courtesy of McCain Foods