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Spice Up Interest: Refresh Your Beverage Menu to Welcome the “New Normal”

The highly anticipated return of restaurant dining post-pandemic has operators planning for their big welcome back to patrons. Whether you are an already established restaurant or a brand-new operation, now is prime time to evaluate what customers are looking for in their dining experiences. Everything from the first sip of a drink order to the last bite of dessert should be exciting, unique, and delicious to make that novel on-premise dining experience stand out.

One way to impress guests from the get-go is to have a strong beverage menu, as drink orders are typically taken upon arrival. Consider building out a menu that has variety, creativity, and flavors that are versatile enough to appeal to a wide variety of customers in order to boost drink sales. Incorporating tea into your menu will help you hit the Gen Tea population of people which includes 159 million Americans that drink tea on any given day and consume 3.8 billion gallons of tea a year, according to the Tea Association of the USA. These consumers appreciate the simplicity of tea and its ability to stand alone as a preferred thirst quencher or serve as a base for flavorful concoctions fit for trendy drinks like zero-proof cocktails.

Your ideal beverage program partner should be providing the finest products, along with the insights, innovations, and expertise to help ensure that your customers always enjoy the perfect beverage experience.

Content courtesy of Red Diamond