Sustainability-conscious diners represent a valuable market segment, particularly among younger generations and families. A recent study¹ from Nestlé Professional Solutions found that 57% of U.S. diners actively seek out or prefer restaurants that use what they perceive as more sustainable practices. That gives you a unique opportunity to attract these engaged diners, increase loyalty, and make a meaningful impact on the planet.

You don’t need to overhaul your business overnight: even small foodservice sustainability solutions can create a ripple effect for larger impact. Read on for five smart and actionable sustainability strategies you can start on right away!

1. Source Ingredients Responsibly

The quality and sourcing of ingredients are top priorities for environmentally conscious diners. The study found that 65% of diners are willing to pay more for sustainable ingredients, presenting a clear business case for sustainability initiatives.

You can explore seasonal or local sourcing to meet consumer expectations for sustainable dining — and to showcase ingredient quality. There’s a prime opportunity to differentiate ingredients for the 53% of diners that notice sustainability messaging on menus.

You can also stand apart by highlighting partnerships with responsible suppliers.

2. Offer More Sustainable To-Go Packaging

Takeout continues to dominate, but it shouldn’t come at the cost of the environment. A shift to more sustainable to-go packaging is a small step with massive appeal — 78% of diners consider recyclable packaging important.

Additionally, single-use items like napkins and utensils are a surprisingly big deal. Nearly 8 in 10 of those surveyed prefer receiving them only upon request. This simple policy not only reduces waste, but can also save you money.

Communicate your sustainable packaging approach through your online ordering system or print a message directly on the packaging. This message is worth spreading.

3. Minimize Food Waste and Donate Surplus

Food waste is a hot topic. Offering various portion sizes and optimizing menus for minimal waste are small tweaks that can make a difference.

An overwhelming majority of diners believe in the importance of food donation programs and value recycling initiatives. You can donate surplus food to local organizations or implement a recycling program for corrugate boxes, #10 cans, and other packaging.

4. Clearly Communicate Your Sustainability Efforts

Diners notice information about actions restaurants are taking to make their operations more sustainable. Place concise statements about your sustainable actions on your menu, social media channels, and website.

Share stories about sustainably sourced ingredients, local partnerships, or certifications earned. Add a menu icon or table tent to present your sustainability efforts.

5. Train Your Staff on Sustainability Practices

Your team brings sustainability to life in your operations. Staff education on everything from recycling to food waste reduction can amplify the impact of your initiatives.

Empower employees with talking points that reflect your brand values. For instance, a simple mention like, “We source our seafood responsibly,” can spark meaningful conversations with diners, improving their perception and loyalty.

Make a Lasting Impact

Sustainable actions are good for the planet — and for your bottom line to attract and retain the growing number of diners who want to support responsible businesses. These foodservice sustainability solutions are within reach if you’re willing to take the first steps.

For more actionable insights and inspiring data to help you act sustainably and appeal to environmentally conscious diners, access the full Nestlé Professional Solutions report here.

Content courtesy of Nestlé Professional Solutions

Sources:

¹Nestlé Professional Solutions survey conducted via an online panel of 1,000 U.S. diners across different generations, income levels, and locations (September 2024)

²Nestlé.com, Nestlé Launches Nescafé Plan 2030 to Help Drive Regenerative Agriculture, Reduce Greenhouse Gas Emissions and Improve Farmers’ Livelihoods (October 4, 2022)

³Nestlé Professional Solutions, Libby’s® in the Field (November 2023)