We live in a digital world where social media is a platform for connecting with more than just friends and family. Social media is a powerful tool that can have a significantly positive impact on your business. Leveraging social media to increase sales through limited-time offers, daily specials or sharing best sellers on your menu is a way to connect with customers. There are over 5 billion people using social media globally, with that kind of audience available restaurants should be encouraged to use social media to increase their influential power through photos and videos.

A few ways that restaurants can bring their best social media game to improve their online presence are:

1. What do you want to communicate about your restaurant, what do you want to be known for?
2. Know who your primary audience is and lean into that social media platform.
3. Know what your competitors are doing, you can learn a lot about what to do or not to do from your competitors.
4. Identify key dates or events and promote around those dates.
5. Have fun and post spontaneous, real-time content to give the audience a feel for the atmosphere and what’s happening.
6. Encourage customers to share photos and reviews.

Give social media a try and see how it can increase your audience and income.

Content courtesy of General Mills Foodservice