To create a memorable seasonal menu, describe your dishes in-depth. Menu engineering experts suggest using specific and descriptive language to create an allure. Leveraging this romance copy draws customers in, encourages them to use their imagination, and can evoke emotions from happiness to nostalgia.

Example: Describing a salad as a “fresh leafy green salad with juicy seasonal peaches and tart vinaigrette” makes it sound more mouthwatering than a listing that just reads “peach and arugula salad.”

Being strategic with your menu descriptions not only sounds enticing but is also a method that impacts your bottom line. According to research performed by Cornell University, using descriptive words on your menu can boost sales by 27%. It’s worth spending time to craft the language on your menu!

When it comes to a holiday-specific menu, we suggest leaning on nostalgia. Descriptions like “Grandma’s Pot Pie” or “Classic Holiday Eggnog” will fill customers brains with comforting memories even before their stomachs are filled.

Content courtesy of Roland Foods