Not all fries are created equal. That’s why having premium fries on your menu is so important.

Here are a few ways premium fries work harder than budget fries to help increase profits for your business and create customer satisfaction.

Consistency

Premium fries are selectively sourced with tighter specifications than budget fries, so there’s more consistency on important product characteristics like color, length, defects, and solids. This can also help lead to less waste.

Because of the consistency of premium fries, they offer better texture and visual appeal that can improve the first impression of your operation. Also, due to these characteristics, premium fries almost always deliver on crispiness, which is the top-rated fry attribute for consumer satisfaction¹.

Just like the cleanliness of your restaurant, the quality of your fries is a critical contributor to a positive first impression for your guests.

Profitability

Menuing premium fries could also help increase profits. Premium fries feature a longer-than-average length, providing greater plate coverage and more servings per case. You’ll get more fries in a case of premium fries than the same-sized case of budget fries since they contain more potato solids with less water. It’s important to note that you make a profit on the number of orders of fries you sell, not the cost per case. Also, premium fries absorb less oil and transfer less water into the fryer oil, giving your oil a longer lifespan.

Overall, when it comes to increasing the likelihood that your customers are experiencing consistently crispy, high-quality fries every time, consider an upgrade from budget to high-performance premium fries today. You’ll get a tasty result with a more delicious bottom line.

For more information on what makes a premium fry, download an Interactive Premium Fry Cutting Guide here.

Content courtesy of Lamb Weston